3 Key Marketing Challenges

Dear Colleague,

Find the answers to your most pressing marketing questions at the "Global Marketing Summit 2014" on 1st April 2014 with Ron Kaufman and Verne Harnish.

A one day transformational experience for leaders looking to achieve results. A platform for the ideas and trends that are shaping the future of business. An incomparable gathering of Thought leaders, change agents, and does – up on the stage and by your side. This program is for those who do business, create opportunities and drive change in the world. We have specially selected a unique faculty of two most respected thought leaders who have worked with most successful businesses. Each Leader will offer their personal insights on effectively confronting three key marketing challenges  -

• Positioning
• Branding
• Customer Service

In this interactive workshop, members of your senior leadership and management team will build alignment with each other, embrace a common service vision and commit to take strong action as role models for superior service.

Transfer the ideas and insights gained into your own, unique action plan.

 

What you'll learn:

• Discover the fundamental service principles to raise service levels and improve customer experience at every point of contact.
• Take away proven strategies, best practices, guidelines and techniques to build and reinforce a superior service culture in 12 essential areas - The Rules of Service Leadership • World Class Service Education • Common Service Language • Engaging Service Vision • Service Staff Recruitment • New Staff Orientation • Service Communications • Service Recognition and Rewards • Voice of the Customer • Service Measures and Metrics • Service Improvement Process • Service Recovery and Guarantees • Service Benchmarking • Service Role Modeling • The Implementation Roadmap
• Align the culture building activities currently in use throughout your organization.
• Identify opportunities the new culture building initiatives, upgrades and improvements.
• Prioritize activities and develop practical action plans for best results.
• X-Factor: The 10-30times advantage that helps you dominate your industry
• The ultimate key: How to turn your clients and customers into lasting clients and customers. 

And there are comprehensive sessions why Marketing Director and Managers also should attend the "Global Marketing Summit 2014".

• Discover: The key approach Regis McKenna used to drive marketing during meteoric expansion at Apple, Intel, and Genentech;
• How to distinguish key sales metrics from key marketing metrics;
• How to articulate a clear "brand promise" that differs from your competitors. 

Executive Conversation with Ron Kaufman*: We are arranging this one hour session post program on 1st April. To participate bring a team of 5 (Five) and senior most person can get a chance for this conversation - a rare opportunity to learn directly from The Service Excellence Guru. We want you to walk away with new thinking, tactics and strategies that proves the value of business growth in the boardroom.

REGISTRATION FEES:

Particulars	Early Bird offer - Valid till 14th Feb 2014 (INR)	Regular Fees  (INR)
1 - 4 delegates	23,000*	27,000*
For 5 and more delegates	20,000*	24,000*
* 12.36% Service Tax applicable. The above fees is per delegate.

Are you ready to let Ron uplift the spirit of your Service Providers and help them Upgrade their Service Skills and translate strategies into results with Verne? If YES, then reply to this email or call on 09870482185.

We look forward to serving you.

Best Regards,

Purity Correia

+919870482185

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