The End of Competitive Advantage l Rita McGrath l Mumbai l 25 Feb 2014

Dear Colleague,

 

Are you at risk of being trapped in an uncompetitive business?

 

You could be at risk and not even know it. This happens fast with outdated approaches to strategy – what once worked well no longer fits today's accelerated reality. You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur subtantial new growth - quickly, profitably and safely. How? With deceptively simple moves.

Rita Gunther McGrath takes on the very concept of sustainable competitive advantage – once a necessary part of strategy, now increasingly obsolete and no longer a realistic goal for most firms. 

In this full day summit, Rita will;

• teach specific frameworks for companies to manage transient competitive advantage quickly and profitably
• give you an assessment for what it means for your career using a special tool!
• address many of the concerns Indian companies face in terms of driving business growth and profitability
• help companies come out of the quagmire they are stuck in.

ABOUT GURU: Winner 2013 Thinkers50 Strategy Award #6. Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-cola Enterprises, General Electric, Alliance Boots, and the world economic forum. More here....

 

WHEN: 25th February 2014, Tuesday.

WHERE: Mumbai

TIME: 9:00am to 5:00pm

 

WHO SHOULD ATTEND:

Board Members, CEOs, CFOs, CMOs, CSOs, CIOs, CTOs, Presidents, EVPs, VPs, Executive Directors, Executives in charge of strategy and innovation and Business Heads. Entrepreneurs, SME owners and their senior management.

 

Rita will describe the core differences between conventional strategy and the new strategy playbook, including:

 

·        Innovation Proficiency, rather than innovation that is episodic

·        Discovery Driven Leadership mindset

·        Continuous Reconfiguration, rather than massive restructuring

·        Healthy Disengagement, rather than abrupt exits

·        Deft Resource Allocation, avoiding the resources-as-hostage trap

 

AGENDA TOPICS:

What is your competitive advantage? Panel discussion with CEOs

The End of competitive advantage and the new strategy playbook

MarketBusters: Systematically identifying growth opportunities

What Transient Advantage Means for your Career Assessment

Reverse Q & A: Two CEOs to quiz Rita McGrath on the pros and cons of such models for India Inc.

 

REGISTRATION FEES:

Particulars	Early Bird (Valid till 10th January 2014) (INR)	Regular Fees  (INR)
1 -2 delegates	24,500*	26,700*
For 3 and more delegates	22,000*	24,000*
* 12.36% Service Tax applicable. The above fees is per delegate

Or pay full fees of INR 26,700* and avail benefits like One year HBR Subscription Or Autographed book Or Dinner with Rita.

 

Limited seats only. So register early. Registration is a simple process. All you need to do is call us on 09870482185 or email here.

 

Look forward to your participation and nominations from your organisation.

 

Best Regards,

Purity

+91 9870482185 

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