Each year, people spend over 400 million dollars on lighting services over the holidays. Over the last 10 years, the industry has grown tenfold. The beauty of the Christmas Light installation industry is that virtually anyone can do it. No prior business knowledge is required. I know high school students that make $12,000 or more in just 60 days. I believe that anyone can make at least $20,000 in the 60 days leading up to Christmas. Great installers earn over $100,000 during the Holiday season. What the industry offers is an easy to start business opportunity. Most aspects of the business are already taken care of and all you have to do is follow the steps that I outline in this business kit. It is an extremely simple operation to learn and apply. You can do it. Yes, you.
Hanging Christmas Lights is a solution to the dull 9-5 job. This business lets you be your own boss, work for yourself, and determine your own schedule. With over 7 years of industry experience, I have created a realistic business opportunity that has proved to be a success with anyone who takes the principles and applies them.
In this industry, you are simply selling a service that includes the installation and removal of Christmas lights on residential and commercial buildings and landscaping. Can it get any easier than that?
The difference that you make in this business is how you choose to sell your services. Many Christmas lighting companies differ in how they sell their service. Some companies only sell the installation service requiring customers to provide the materials while others provide the work with no warranty. Other full-service companies offer to provide the lights, do the install, give a warranty for the season and provide a take—down service at the end of the season.
I have found that the service that works best is one that combines all these variables together. I have built my business model on this principle. It is a model that that provides the lights to the customer, offers an installation before Christmas and removal of the lights in the following January.
Some Installation businesses offer to lease the lights to the client and then store them for the rest of the year. I don't recommend this model unless you have a huge garage or want to pay heavy costs to rent a mini-storage to keep your clients lights for the other 9 or 10 months of the year.
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Title: Make More Money in 2 Months than others do Year-round with your own Christmas Light Installation Business
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In my experience, I would say that most Holiday lighting companies are small (2-4 employees) and only have the ability to handle a limited amount of customers each year.
Once some installation companies establish core clients after their first year, many of them don't even market. Their business comes from previous jobs or referrals from current clients, which usually is made up of neighbors, family and friends.
Each holiday season, you will find that more calls come in than can ever be fulfilled. I have found this to be a very common complaint from Christmas lighting installers: too much business! I can't think of any other industry that has a problem turning down customers!
During the first week of December, things get really busy any calls start pouring in. I have found myself telling people that I can't leave my house for less than a minimum of $400. Lighting services are in such demand that people are really willing to pay an arm and a leg to have it done.
Growth is the goal and most important aspect to your new business. Be careful though because you don't want it to grow so quickly that you find yourself overwhelmed. This will only lead to a series of problems that will have a negative impact on your business. Don't bite off more than you can chew. Only make commitments that you can keep. Never say you will do something and not follow through. Your reputation is your most valuable asset and you should protect it at all costs.
Take this business one job at a time and don't be afraid to tell a client that you are booked.
Things tend to get very busy and there is only so much you will be able to handle on your own. It may be hard at first to turn down jobs, but be aware that there is always next year.
Keep a database of names, numbers, and email addresses. Even if you don't get to them this year, you will be able to contact them earlier in the season next year to ensure that they become a client.
Make sure that you take down as many details as possible about your clients and contacts. Names, phone numbers, addresses, email addresses, how they found you, job description, and price quote are all important to have in a database. The more organized you keep your business, the more efficient you become and the more profits you make.
You should have a good handle on your strengths and weaknesses as a worker and a business owner. If you don't, you will soon learn them.
Owning a business will teach you a lot about yourself. By knowing your skills and what you bring to the table, you will be able to take advantage of many opportunities that will make your business as efficient as possible.
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