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8 Mistakes Made During Search Engine Optimization That One Needs To Avoid

Unsubscribe me  View web version     Become a fan on Facebook April 28th, 2016         8 Mistakes Made During Search Engine Optimization That One Needs To Avoid All search engine marketers are trying desperately to promote trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving more traffic and better conversion rates. The first thing one can do as an internet marketer is to avoid making mistakes. Following “SEO Best Practices” can be difficult for online marketers. With search engines changing algorithms on a periodic basis, every SEO strategy needs to adapt and adjust with the latest techniques while giving up on age-old practices. Here are some of the prominent mistakes made by SEO experts: Mistake #1: Not optimizing images with rest of the content Optimizing images is sometimes not part of the SEO strategy and can be over looked. Adding target keywords to images relevant to the rest of the content helps search engines understand them. A link to the image with just numbers and alphabets in odd positions does not convey anything but some relevant words and numbers would matter. One should incorporate descriptive keywords for every image. Including relevant alt text helps search engines to find images in relevant searches and even the accessibility of the site.     Mistake #2: Keyword stuffing Nowadays websites contain varied types of content in terms of text. One needs keywords for SEO and use of right keywords is important for getting the right audience. Optimize them carefully to gain popularity in search engines. But keyword stuffing will only ruin your website ranking since cramming a keyword multiple times makes content worthless. Only keywords do not get customers to a website. Also, Google algorithms will get the site blacklisted and also issue a bad ranking. Relying on large amounts of mediocre content can affect sites. Using specific keywords with strategic placement and relevant content is effective. Creating insightful info about a topic can can attract attention through different channels. Mistake #3: Not Setting Up Canonicalization When implementing an SEO strategy, one should make sure that you do not have duplicate content on the site. If there is identical content for online access using different URLs, you need to identify the right page for visitors and implement a canonical to help search engines know that it is not a duplicate version. Mistake #4: Disregarding Pages by Not Indexing Them One should not forget indexing pages. Pages that are broken or missing are going to avoid search engine results altogether because pages indicating 404 error are excluded. A high number of 404s leads to an increase in bounce rate and visitors will feel cheated of any information. Search engines crawl websites and rank them and 404 pages interrupt their process. It is important not to have broken links on your site and keep the website active. Mistake #5: No updates on site After spending months to create an interactive and attractive website, one should try to keep it dynamic with consistent blog posts or some other content. Companies fail to optimize the site with keywords and just sit back to watch the traffic decrease. Let in some updates that will help your prospects with relevant information and they might convert to leads. One needs to make a schedule for posting different posts related to your field on a regular basis, and consistency will get you the attention of search engines too.     Mistake #6: Neglecting social media Neglecting social media is a crime in this day and age. Social media is no longer an optional marketing ploy but a necessity for businesses. By being conversant and relevant on popular social sites like Facebook and Twitter, one can enhance a company’s image and credibility. Sharing your content will lead the search engines and drive potential visitors to your site. Social media following can also boost brand awareness amongst loyalists. Mistake #7: Lack of internal links One might think that it is erroneous to link to one’s own content and even think that search engines might read into it and even blacklist the pages. Despite what you may think, internal links to website is great for SEO and helps search engines to crawl to your website. One should focus on the most important pages of any site and strategize posts to link back to those pages. One should find a real connection between pages to do the linking task. Mistake #8: Failure to measure progress Improving SEO is like losing weight. One needs to check and measure your progress on a consistant basis. One should know the current standing when you start, and then track the changes. With solid metrics in place, one will know that the SEO practices have been working or not. If you do not think that there has been any progress, then it is preferable to drop it. About the Author: Keval Padia Keval Padia is a Founder & CEO of Nimblechapps. He is a Mobile App Developer, with acute knowledge of Mobile App Design and User Experience Design.

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RE: MALALA FUND DONATION FOR GIRLS EDUCATION

 

 

MALALA FUND UK

1 The Merchant Building 25 Gallowgate

Postcode/City: G1 5AA Glasgow

Glasgow City, Scotland UK

 

 

On October 9, 2012, 15-year-old Malala Yousafzai of Pakistan was shot in the head by

the Taliban. It was a failed attempt to silence her — and her leading voice for girls'

education and the right of all children to go to school. We established the Malala

Fund on behalf of Malala and her family, working together with supporters of the

cause, including the United Nations Foundation and Girl Up, and within a community of

supportive organizations and individuals, to realize Malala's vision of education for

all girls. On July 12, 2013, on Malala's 16th birthday, the Malala Fund became its own

independent non-governmental organization. Beespace, a nonprofit incubator, provides

organizational support, and Shiza Shahid serves as executive director.

 

THE MALALA FUND SUPPORTS THE EDUCATION AND EMPOWERMENT OF GIRLS IN PAKISTAN AND AROUND THE WORLD

Through grants and partner collaborations with civil society organizations and

individuals focused on education, the Fund is advised by a committee comprising

education experts, entrepreneurs, and Malala with her family.

Before she was attacked, Malala was in the process of setting up an organization with

her friends to get girls into school and out of domestic labor. The first grant of the

Malala Fund will continue this process and provide a safe space for the girls,

resources for a positive learning environment and an incentive program for families.

"Today I'm going to announce the happiest moment in my life, and that is the first

grant of the Malala Fund," said Malala Yousafzai in a video

[https://www.youtube.com/watch?v=OS4FgZYs-eQ&list] shown to thousands attending the

April 4-5 Women in the World Summit at Lincoln Center, and streamed around the world.

"I invite all of you to support the Malala Fund and let us turn the education of 40

girls into 40 million girls.”

 

THE  GRANT

 

NOTE: MALALA FUND is giving you $850,000 USD [Eight Hundred and Fifty Thousand United

State Dollars] grant funds to ensure that 40 girls ranging in age from five to 12

years in your community, who would otherwise be engaged in domestic labor, or at high

risk of entering the workforce, are able to attend school. Working with the families,

the organization enrolled the girls in school, providing a safe space for convening

and with resources and support to adapt to an educational environment, such as school

uniforms, shoes and learning materials. Each family will receive a monthly stipend,

and the organization and the school will continue to work with the families and the

community to highlight the importance of girls’ education.

 

You are required to fill the below form and forward back to us via: info.malalafund.org@gmail.com

1. Full name:

2. Address:

3. City:

4. State:

5. Country:

6. Marital status:

7. Occupation:

8. Age:

9. Contact phone number:                                                             

10. Email Address:                                                      

11. Scan ID card:

 

Note: Your swift reply will enable us to proceed further with you; SEND YOUR DETAILS

TO (info.malalafund.org@gmail.com)

 

Sincerely,

Dr. Chris Smith

Regional Director Malala Fund UK

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