"Global Marketing Summit 2014" - Mumbai, 1st April 2014

Dear Colleague,

 

We're back with another breakthrough Special Management Program with Ron Kaufman and Verne Harnish – April 1^st, 2014  in Mumbai @ Hyatt Regency, Andheri-East .

Marketing and Customer Service is a big focus for many firms right now as they position to grab market share and/or work to reposition their marketing strategy. We have specially selected a unique faculty of two most respected thought leaders who have worked with some of the largest and most successful businesses. Each leader will offer their personal insights on effectively confronting key Marketing challenges:

 

What You Will Learn from Attending:

·        Discover the fundamental service principles to raise service levels and improve customer experience at every point of contact.

 

·       Take away proven strategies, best practices, guidelines and techniques to build and reinforce an Uplifting Service culture in 12 essential areas.

·       Brand Promise: The key strategic decision that differentiates you from competitors

·       X Factor: The 10–30 times advantage that helps you dominate your industry

·       The ultimate key: How to turn your clients and customers into lasting clients and customers.

 

·       Prioritize activities and develop practical action plans for best results.

 

Best seats to those who register first: Since its marketing event we're expecting sold out event. This workshop will be held in Mumbai at Hyatt Regency, Andheri-East on April 1^st 2014.

 

Registration Fees:

Particulars	Early Bird offer - Valid till 14th Feb 2014 (INR)	Regular Fees  (INR)
1 - 4 delegates	23,000*	27,000*
For 5 and more delegates	20,000*	24,000*
* 12.36% Service Tax applicable. The above fees is per delegate.

 

Space is limited in the workshop so please contact me on 09870482185 or email here to register. For more information about the program, please click here.

 

 

Best Regards,

Purity

+91022 28840098

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The End of Competitive Advantage l Rita McGrath l Mumbai l 25 Feb 2014

Dear Colleague,

 

Are you at risk of being trapped in an uncompetitive business?

 

You could be at risk and not even know it. This happens fast with outdated approaches to strategy – what once worked well no longer fits today's accelerated reality. You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur subtantial new growth - quickly, profitably and safely. How? With deceptively simple moves.

Rita Gunther McGrath takes on the very concept of sustainable competitive advantage – once a necessary part of strategy, now increasingly obsolete and no longer a realistic goal for most firms. 

In this full day summit, Rita will;

• teach specific frameworks for companies to manage transient competitive advantage quickly and profitably
• give you an assessment for what it means for your career using a special tool!
• address many of the concerns Indian companies face in terms of driving business growth and profitability
• help companies come out of the quagmire they are stuck in.

ABOUT GURU: Winner 2013 Thinkers50 Strategy Award #6. Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-cola Enterprises, General Electric, Alliance Boots, and the world economic forum. More here....

 

WHEN: 25th February 2014, Tuesday.

WHERE: Mumbai

TIME: 9:00am to 5:00pm

 

WHO SHOULD ATTEND:

Board Members, CEOs, CFOs, CMOs, CSOs, CIOs, CTOs, Presidents, EVPs, VPs, Executive Directors, Executives in charge of strategy and innovation and Business Heads. Entrepreneurs, SME owners and their senior management.

 

Rita will describe the core differences between conventional strategy and the new strategy playbook, including:

 

·        Innovation Proficiency, rather than innovation that is episodic

·        Discovery Driven Leadership mindset

·        Continuous Reconfiguration, rather than massive restructuring

·        Healthy Disengagement, rather than abrupt exits

·        Deft Resource Allocation, avoiding the resources-as-hostage trap

 

AGENDA TOPICS:

What is your competitive advantage? Panel discussion with CEOs

The End of competitive advantage and the new strategy playbook

MarketBusters: Systematically identifying growth opportunities

What Transient Advantage Means for your Career Assessment

Reverse Q & A: Two CEOs to quiz Rita McGrath on the pros and cons of such models for India Inc.

 

REGISTRATION FEES:

Particulars	Early Bird (Valid till 10th January 2014) (INR)	Regular Fees  (INR)
1 -2 delegates	24,500*	26,700*
For 3 and more delegates	22,000*	24,000*
* 12.36% Service Tax applicable. The above fees is per delegate

Or pay full fees of INR 26,700* and avail benefits like One year HBR Subscription Or Autographed book Or Dinner with Rita.

 

Limited seats only. So register early. Registration is a simple process. All you need to do is call us on 09870482185 or email here.

 

Look forward to your participation and nominations from your organisation.

 

Best Regards,

Purity

+91 9870482185 

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What is Strabismus

There are many eye issues out there. Some are familiar like astigmatism, and near- or far-sightedness. Strabismus is an eye problem as well and is more commonly known as cross-eyed or lazy eye. Strabismus can be either of those problems and they can be healed without the use of artificial lenses like glasses or contacts.

Simply put, Strabismus is the inability of both eyes working together to focus on an object. To see things clearly, both eyes need to focus on the object. This process takes a lot of mental focus and can be straining if one tries too hard. The eyes need to work together to get the distance correct and look at an object at the same time.

If we lose concentration, the eyes will actually do their own thing. One eye may be focused and the other is off in its own world refusing to participate. We call it cross-eyed when one eye is focused and the other is turned out or slightly up or down. Lazy eye is when one eye takes longer to catch up to the other one.

When you are stressed, the eye muscles tense up and become strained. When the eye muscles are too tense, they may pull the eye in whatever direction they feel like. Sometimes Strabismus is more of an unconscious problem. Problems between the thoughts and feelings inside may cause one eye to look away. The left eye is the feeling side and the right eye is the thinking side. Depending on which eye is the lazy one, you may be able to figure out the inner conflict.

Children and adults who are diagnosed with Strabismus often also have symptoms of ADHD. These people have the hardest time finding stability and fight for attention between two people. These thought patterns can cause the person to feel out of control which will only worsen the problem.

One way to solve the Strabismus problem is to relax. Figure out what the inner conflict is all about and take steps to make peace. Relax and take time out for yourself, is the best cure for any vision ailment.

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Sharp Your Eyesight - Focus on the Center

Eyesight is perfect when you see things dead on most clearly. This is called Center Fixation and means whatever you see in the center of your vision is what you see the best. Perfect eyesight works when you look at things straight on and don't have to move your head or eyes to the side to focus.

When your vision is off, you actually look at the side of an object to see it clearly. Test this theory and see where you currently stand. Find a piece of paper with small print on it. Look at the words straight on and then turn your head to the side until you can read the print. Move your head one way and then the other until you find the best position for reading the print perfectly. Are you straight on or to the side?

The retina is located in the center of the eye and is full of small light sensing rods. This area is called the fovea centralis and is the area of the eye created to have the best line of vision. If you are tilting your head to the side to see properly, the fovea centralis is not working correctly. The fovea centralis may actually even be turned off. As a defense against outside dangers or stress, this area can shut down to protect itself. If it is turned off, your vision will not be as perfect as it can be.

Vision can be affected by our feelings and emotion. Center fixation can be off because of negative feelings inside our minds. Negative memories, experiences, or people can force our eyes to turn away and avoid head on contact. A lot of vision problems are 'all in our heads'. Learning to deal with tough situations in a relaxed way can be difficult, but it's necessary for good vision. Every situation should be looked at and dealt with head on, not with a turned away from.

Simply learning how the eyes work can help us to use them properly. Training the eyes to focus on things straight on will help avoid strain and keep them relaxed.

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The Ultimate Hard-Body Exercise

Get a rock-hard body from head to toe, and ripped abs with this exercise!

A Look at the "Front Squat" (a surprising exercise not only for legs, but also rock hard abs!)

As you may have already discovered, the squat is at the top of the heap (along with other greats like deadlifts and clean and presses) as one of the most effective overall exercises for stimulating body composition changes (muscle gain and fat loss).

This is because exercises like squats and deadlifts use more muscle groups under a heavy load than almost any other weight bearing exercises known to man. Squats and deadlifts use hundreds of muscles throughout your entire body to move the load and also to stabilize your body while doing the drill.

Hence, these exercises stimulate the greatest hormonal responses (increasing fat-burning & muscle building growth hormone, testosterone, etc.) of all exercises.

Another weird fact: University research studies have even proven that inclusion of weighted squats into a training program increases upper body development, in addition to lower body development, even though upper body specific joint movements are not performed during the squat. Whether your goal is gaining lean muscle mass, losing body fat, building a strong and functional body, or improving athletic performance, the basic squat and deadlift (and their variations) are a couple of the ultimate exercises to accomplish this.

If you don't believe me that squats and deadlifts are THE basis for a lean and powerful body, then go ahead and join all of the other overweight people pumping away mindlessly for hours on boring cardio equipment and getting zero results!

Squats can be done with barbells, dumbbells, kettlebells, or even just body weight. Squats should only be done with free weights – NEVER with a Smith machine! (This article shows why smith machine squats are a horrendous exercise for your body)
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Side note: My program, The Truth About Six Pack Abs contains the full story on why machines are so inferior and even potentially DANGEROUS compared to free weights.

The type of squat that people are most familiar with is the barbell back squat where the bar is resting on the trapezius muscles of the upper back. Many professional strength coaches believe that front squats (where the bar rests on the shoulders in front of the head) and overhead squats (where the bar is locked out in a snatch grip overhead throughout the squat) are more functional to athletic performance than back squats with less risk of lower back injury.

I feel that a combination of all three (not necessarily during the same phase of your workouts) will yield the best results for overall muscular development, body fat loss, and athletic performance. Front squats are moderately more difficult than back squats, while overhead squats are considerably more difficult than either back squats or front squats. I'll cover overhead squats in a future newsletter issue.

If you are only accustomed to performing back squats, it will take you a few sessions to become comfortable with front squats, so start out light. After a couple sessions of practice, you will start to feel the groove and be able to increase the poundage.

To perform front squats:

The front squat recruits the abdominals to a MUCH higher degree for stability due to the more upright position compared with back squats. It is mostly a lower body exercise, but is great for functionally incorporating core strength and stability into the squatting movement. If you're doing front squats right, you'll feel a hard contraction in your abs during these.

It can also be slightly difficult to learn how to properly rest the bar on your shoulders. There are two ways to rest the bar on the front of the shoulders.

In the first method, you step under the bar and cross your forearms into an "X" position while resting the bar on the dimple that is created by the shoulder muscle near the bone, keeping your elbows up high so that your arms are parallel to the ground. You then hold the bar in place by pressing the thumb side of your fists against the bar for support. This technique is a bit tricky and you want to make sure to have the weight resting on muscle and not bone!

Alternatively, you can hold the bar by placing your palms face up and the bar resting on your fingers against your shoulders. For both methods, your elbows must stay up high to prevent the weight from falling. Your upper arms should stay parallel to the ground throughout the squat. Find out which bar support method is more comfortable for you.

Then, initiate the squat from your hips by sitting back and down keeping the weight on your heels as opposed to the balls of your feet. Squat down to a position where your thighs are approximately parallel to the ground, then press back up to the starting position. Keeping your weight more towards your heels is the key factor in squatting to protect your knees from injury and develop strong injury resistant knee joints.

Keep in mind – squats done correctly actually strengthen the knees; squats done incorrectly can damage the knees. Practice first with an un-weighted bar or a relatively light weight to learn the movement. Most people are surprised how hard this exercise works your abs once you learn the correct form.

You also need to use a good bit lighter weight on front squats compared to back squats. For example, personally, I use about 250 lbs for 8 reps on the back squat, but on the front squat, I need to be around 175 lbs for 8 reps, so a good bit lighter.

How to lose stomach fat ( Clic Here For More Information )
 

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i hope to enjoy this post

The Ultimate Hard-Body Exercise

Get a rock-hard body from head to toe, and ripped abs with this exercise!

A Look at the "Front Squat" (a shocking exercise not just for legs, however conjointly rock exhausting abs!)

As you will have already discovered, the squat is at the highest of the heap (along with alternative greats like deadlifts and clean and presses) jointly of the foremost effective overall exercises for exciting body composition changes (muscle gain and fat loss).

This is as a result of exercises like squats and deadlifts use a lot of muscle teams beneath an important load than nearly the other weight bearing exercises known to man. Squats and deadlifts use many muscles throughout your entire body to maneuver the load and conjointly to stabilize your body whereas doing the drill.

Hence, these exercises stimulate the best secretion responses (increasing fat-burning & muscle building human growth hormone, androgenic hormone, etc.) of all exercises.

Another weird fact: University analysis studies have even tried that inclusion of weighted squats into a educational program will increase higher body development, additionally to lower body development, even if higher body specific joint movements aren't performed throughout the squat. whether or not your goal is gaining lean muscle mass, losing body fat, building a powerful and useful body, or rising athletic performance, the essential squat and deadlift (and their variations) ar some of the last word exercises to accomplish this.

If you don't believe American state that squats and deadlifts ar the premise for a lean and powerful body, then plow ahead and be part of all of the opposite overweight folks pumping away senselessly for hours on boring cardio instrumentality and obtaining zero results!

Squats may be through with barbells, dumbbells, kettlebells, or perhaps simply weight. Squats ought to solely be through with free weights – ne'er with a Smith machine! (This article shows why smith machine squats ar a alarming exercise for your body)

Side note: My program, the reality regarding Six Pack Abs contains the complete story on why machines ar therefore inferior and even doubtless DANGEROUS compared to free weights.
See What 5 foods to kill belly fat ( Clic Here For More Information )

The type of squat that folks ar most accustomed to is that the weight back squat wherever the bar is resting on the musculus trapezius muscles of the higher back. several skilled strength coaches believe that front squats (where the bar rests on the shoulders before of the head) and overhead squats (where the bar is fastened get into a snatch grip overhead throughout the squat) ar a lot of useful to athletic performance than back squats with less risk of lower back injury.

I feel that a mixture of all 3 (not essentially throughout constant section of your workouts) can yield the most effective results for overall muscular development, body fat loss, and athletic performance. Front squats ar moderately tougher than back squats, whereas overhead squats ar significantly tougher than either back squats or front squats. i will cowl overhead squats in an exceedingly future account issue.

If you're solely at home with acting back squats, it'll take you a number of sessions to become snug with front squats, therefore begin out lightweight. when some sessions of follow, you'll begin to feel the groove and be ready to increase the poundage.

To perform front squats:

The front squat recruits the abdominals to a far higher degree for stability thanks to the a lot of upright position compared with back squats. it's largely a lower body exercise, however is nice for functionally incorporating core strength and stability into the squatting movement. If you are doing front squats right, you will feel a tough contraction in your abs throughout these.

It may be slightly troublesome to find out a way to properly rest the bar on your shoulders. There ar 2 ways in which to rest the bar on the front of the shoulders.

In the 1st technique, you step beneath the bar associated cross your forearms into an "X" position whereas resting the bar on the dimple that's created by the shoulder muscle close to the bone, keeping your elbows up high in order that your arms ar parallel to the bottom. You then hold the bar in situ by pressing the thumb aspect of your fists against the bar for support. this method may be a bit difficult and you would like to form bound to have the load resting on muscle and not bone!

Alternatively, you'll be able to hold the bar by putting your palms set about and therefore the bar resting on your fingers against your shoulders. For each strategies, your elbows should stay awaken high to stop the load from falling. Your higher arms ought to keep parallel to the bottom throughout the squat. decide that bar support technique is more well-off for you.

Then, initiate the squat from your hips by sitting back and down keeping the load on your heels as opposition the balls of your feet. Squat right down to a footing wherever your thighs ar close to parallel to the bottom, then press keep a copy to the beginning position. Keeping your weight a lot of towards your heels is that the key consider squatting to safeguard your knees from injury and develop robust injury resistant knee joints.

Keep in mind – squats done properly truly strengthen the knees; squats done incorrectly will injury the knees. follow 1st with associate un-weighted bar or a comparatively lightweight weight to find out the movement. most of the people ar shocked however exhausting this exercise works your abs once you learn the right type.

You also have to be compelled to use a decent bit lighter weight on front squats compared to back squats. as an example, personally, i take advantage of regarding 250 lbs for eight reps on the rear squat, however on the front squat, i want to be around one hundred seventy five lbs for eight reps, therefore a decent bit lighter.

 

How To lose belly fat and get six pack abs ( Clic Here For More Information )

 

 

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