Wednesday, June 29, 2016

No, SEO isn't “search engine manipulation” that Google will ban you for


 
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June 29th, 2016
 
 
 
 

No, SEO isn’t “search engine manipulation” that Google will ban you for

google-code-seo-algorithm

Does Google now view search engine optimization as bad, as spam, as something you could get banned for?

Almost certainly not, but that’s the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results.

The case involves e-ventures Worldwide, which had many of its sites banned by Google and is fighting in court for damages as a result. As we covered earlier, Google lost a battle to have the case dismissed, so the fight continues.

This week, an article in Entrepreneur highlighted an interesting part of Google’s legal arguments, that “search engine manipulation” is something the company fights against, might ban anyone for and, importantly, is defined about the way many people might define SEO.


 

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Google: SEO is not spam

So, “Is Google Trying To Kill SEO,” as the headline of the Entrepreneur article asks? Almost certainly not, as I’ll explain. But let’s start with Google’s official statement that it gave Search Engine Land on this:

While we can’t comment on ongoing litigation, in general, Google supports and encourages SEO practices that are within our guidelines and don’t consider that spam.

Got it? SEO — commonly accepted best practices — isn’t spam. And anyone encountering the newfangled term of “search engine manipulation” should view that, in my opinion, as meaning spam, not SEO.

The “search engine manipulation” backstory

How did the concern over what “search engine manipulation” means come about this week? It’s from a key document in the lawsuit, a statement by Brandon Falls, the Google search quality analyst who took action against the e-ventures sites. This Wall Street Journal article about the case links to his declaration.

In that, Falls introduces the term “search engine manipulation” for the first time in my knowledge by anyone within Google’s search team. It’s not a term that’s regularly used by Google when dealing with publishers. There’s not a single help document for publishers that mentions the phrase in Google’s webmaster support area.

From Falls’ declaration, the first reference to “search engine manipulation” is as follows:

An important part of providing valuable search results to users is Google’s protection of the integrity of its search results from those who seek to manipulate them for their own gain.

As noted, efforts to subvert or game the process by which search engines rank the relevance of websites are called “webspam” in the search industry.

Such search engine manipulation harms what is most valuable to users about search: the quality (i.e., relevance) of our search results for users.

Accordingly, Google considers search engine manipulation to be extremely serious and expends substantial resources to try to identify and eliminate it. These actions are critical to retain users’ trust in Google’s search results.

I’ve bolded the key parts. Google opens by saying it tries to protect its search results from those who “seek to manipulate them for their own gain.” The problem with this is that this statement not only applies to SEO best practices that Google itself encourages, but also to activities that violate Google’s guidelines, which it considers spam.

Anyone doing commonly accepted SEO is doing so in hopes of manipulating the search results for their own gain. Google’s own guide to SEO acknowledges this in talking about using its advice as a publisher in order to have “a noticeable impact on your site’s user experience and performance in organic search results.”

In short, Google actively encourages and instructs publishers how to “manipulate” its search results, and publishers are inherently doing this for their own gain. SEO is manipulation, and the Google declaration suggests that any “search engine manipulation” to be a potential cause for action.


 

Authoritylabs

 

Why it’s obvious that “search engine manipulation” means spam

Sophisticated SEOs, of course, wouldn’t interpret the declaration’s statement in that way. Knowing that Google does things like publish a guide to SEO, produces videos on it, speaks on the topic and encourages SEO in many ways makes it blindingly obvious that Google doesn’t consider SEO within its guidelines to be bad.

Rather, I’d say most sophisticated SEOs would interpret this new “search engine manipulation” term to be synonymous with “web spam” or “spam” for short — activities that fall outside Google’s accepted guidelines for SEO.

Reading through the rest of the declaration, it becomes pretty clear that “search engine manipulation” is indeed being used as a synonym for spam and does not include accepted SEO. For example:

Google’s online Webmaster Guidelines include a discussion of “Quality Guidelines.” The Quality Guidelines enumerate numerous manipulation techniques that violate Google’s Webmaster Guidelines.

In that statement, Google is acknowledging that there are many search engine manipulation techniques, but only some violate its guidelines. In other words, not all manipulation is bad and an actionable offense. SEO manipulation, that which is done within its guidelines, should be okay. Outside the guidelines — that’s spam and potentially gets you in trouble.

Nevertheless, the opening statement in the declaration can be read as including even best practices SEO in “search engine manipulation.” It’s a pity Google wasn’t much clearer and didn’t stay with the commonly used industry terms out there. As a result, it’s possible for anyone to fearmonger or fear that doing accepted SEO might be a bannable offense.

In reality, anyone who stays within Google’s guidelines really should have nothing to fear, as Google’s own statement today says. In particular, it’s important to note that this declaration introducing “search engine manipulation” as a term was made back in November 2014. It was only just noticed now. If this was a first shot in Google’s coming war on accepted SEO, then for over two years now, that’s not actually had any impact.


About the Author:

Danny Sullivan
Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


 

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Monday, June 27, 2016

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Saturday, June 25, 2016

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Web tasarım yaptırırken mutlaka çalıştığımız kişiler ne derece işlerini biliyorlar bunu iyice anlamadan kurumsal kimlik çalışmamızı ellerine teslim etmeyelim. Mutlaka yüzyüze görüşmeli diyalog kurmalıyız. Zaten bir iki toplantı neticesinde firma ve yetkilisinin ne derece uzman olduğunu anlamamız zor olmayacaktır.

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Friday, June 24, 2016

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Monday, June 20, 2016

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Who Invented Autoclave?

The autoclave could be a device accustomed sterilize (deep clean) medical instruments. It didn't begin out as a medical instrument. In fact, the autoclave was originally fabricated and promoted as a technique for getting ready food by French medical practitioner Denis Papin. Papin known as his invention a "steam autoclave." He represented his "New Digester" in a 1681 pamphlet, emphasizing the advantages of using the device to method food for easier digestion (the method by that food is de-escalated for absorption into, or elimination out of the body).

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Friday, June 17, 2016

Filezilla Latest Version for 32-Bit Windows Download Free


7-Zip is a file archiver with the high compression ratio. The program supports 7z, XZ, BZIP2, GZIP, TAR, ZIP, WIM, ARJ, CAB, CHM, CPIO, CramFS, DEB, DMG, FAT, HFS, ISO, LZH, LZMA, MBR, MSI, NSIS, NTFS, RAR, RPM, SquashFS, UDF, VHD, WIM, XAR, Z.

No virus found. Virus Total Scan

FileZilla purchaser is a quick and dependable move-platform FTP, FTPS and SFTP consumer with plenty of useful capabilities and an intuitive graphical user interface.

Amongst others, the features of FileZilla encompass the following:

  • smooth to use 
  • helps FTP, FTP over SSL/TLS (FTPS) and SSH record transfer Protocol (SFTP) 
  • IPv6 help 
  • available in many languages 
  • supports resume and switch of large documents more than 4GB 
  • powerful website online manager and switch queue
  • Bookmarks
  • Drag & drop assist
  • Configurable switch speed limits
  • Filename filters
  • community configuration wizard
  • faraway file modifying
  • hold-alive
  • HTTP/1.1, SOCKS5 and FTP-Proxy guide
  • Logging to report

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Thursday, June 16, 2016

[Ebook] A Marketer's Multi-Channel Digital Marketing Guide

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In a world full of catchy headlines, addicting mobile apps and online ads galore, keeping your buyers engaged with your brand can feel like an uphill battle. Download our latest ebook, Digital Marketing 101 for the key to developing a top-notch multi-channel, multi-device digital marketing strategy that will keep your buyers engaged anywhere and everywhere.

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Wednesday, June 15, 2016

Skrotbiler Kan Sagtens Skrottes

Skrotning af bil, er hos danmark bedste auto ophugger som hedder www.autoskrotning.dk vi befinder os i tigervej 10 4600. vi har danmarks bedste skrotbil handler. du kan hente din bil til tigervej 10 vi betaler kontant afregning vi køber alle biler også skrotbiler vi afhenter og afmelder gratis. Få op til 3.000 kr. for din bil! skrotbiler er Guld værd. Kontakt os nu Ring for et uforpligtende tilbud! skrotbiler i københavn afhentes inder 5 timer vi har 10 auto transporterer Vi sælger brugte reservedele til alle bilmærker.Vi køber skrot biler hverdag FRA 2000KR, gratis afhentning på alle adresser alt har interesse, kun skrotbiler og varevogne kontant betaling Højeste skropræmie i DK. Fri afhentning Få Skrotbil Kbh Vi udbetaler Danmark Højeste Skrotpræmie eller vi kan også afhente din skrotbil på stort set hele København
Altid kontant afregning Over 10000 biler skrottet DK´s HØJESTE skrotpræmie vi køber alle skrotbiler op til 100.000kr vi afhenter og afmelder gratis. Vi er statsautoriseret motorkontor. Skrotbiler Ring Til Os nu Og Få den Bedste skrotpræmie. Få den bedste skrotpræmie i København. JFoFhcIvHW

Tuesday, June 14, 2016

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