Monday, January 25, 2016

The “Right” Answers to 5 Burning SEO Questions of 2015


 
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January 25th, 2016
 
 
 
 

The “Right” Answers to 5 Burning SEO Questions of 2015

The

What’s the biggest problem with finding answers to your SEO questions?

Opinions. Specifically conflicting ones.

And the deeper you go down the rabbit hole with your research, the more differing opinions you’ll be likely to encounter. It’s a fundamental problem caused by:

  • The fact that nobody knows exactly how Google’s algorithm ranks web pages
  • The fact that the algorithm is constantly changing and improving (what works today might not work tomorrow)
At Ahrefs, we’re not in the business of SEO consulting, but we are regularly asked all kinds of SEO related questions by our customers and, naturally, try and give at least a few reliable pointers. So in this article I’d like to do a brief recap of some of the most common questions that came our way during 2015 and how we answered them.


 

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1. Should I Build “Anchor Text” Links?

This isn’t just a question that we’ve been asked a lot, it’s one we’ve been asking a lot, too. So we decided to run a research study to find out the answer.

We chose a sample size of 16,000 random keywords and collected the top 20 Google positions for each of them. We then researched the backlink data of each page, to see if the exact match keyword or partial match keyword was present in the anchor text of incoming links.

Here are the results:

The

Clearly exact match anchor text links do correlate with high rankings.

But we decided to take the study a step further.

From the original 16,000 keywords, we ran a filter to pick out only those keywords where the top 5 results’ UR (Ahrefs’ URL Rank) had standard deviation less than 30% of their average value. In other words, we wanted to exclude the influence of a powerful backlink profile and only focus on the effect of anchor text links.

The resulting sample was reduced to 2k keywords based on these criteria, and here’s what we saw:

The

Exact match anchors still positively correlate with rankings, but less so than partial match anchors.

So the answer to this burning question: yes, you should definitely be building anchor text rich links if you are able to do it in a white hat way.

2. Should I Look for Bad Links and Disavow Them?

Should you monitor your backlinks to keep an eye on bad links coming your way? Absolutely! Especially if you have outsourced your link building to a company or a freelancer.

The most common reason for getting your site penalized is a poor link building choice from an SEO agency.

Should you file a disavow request once you see some bad links coming your way? No. Unless you got a sternly worded email from Google telling you that you need to, in which case, you should go and take care of that immediately.

But you do still need to remove them. That is what Google tells you to do:

    “First and foremost, we recommend that you remove as many spammy or low-quality links from the web as possible. […] In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.”

Here are two simple ways to do that:

  • Reach out to the linking site: Simply send the site owner an email asking for the link to be removed. Save the email as a template so you can re-use it in the future to save time.
  • 404 the page: If you can’t get the site owner to remove the link you can just 404 the page the bad links are pointing to. If you do choose this option, then make sure to check if there were any quality sites which were also linking to the page and if so, ask them to update their link and point it to a replacement URL.

3. Does Keyword Research Still Make Sense?

It looks like Google is slowly but steadily making the “Build your site/page/business around these keywords” approach more and more obsolete.

Searchers intent, Personalization, Behavioral factors—all these things seem to be designed with the goal of stealing visitors from your perfectly optimized pages and sending them somewhere else.

So should you still care about keyword research or just settle with the “build your site for humans, not the search engines” mantra?

I’d say you do both.

Keyword research will still give you a pretty accurate idea of what people are searching for and what kind of search volume you can expect if you rank high for that term.

But when creating your content around these keywords you should think much further than just putting 500 words on the page and using your target keyword in the title and headline.

These days “meeting searcher’s intent” is becoming a ranking factor that is almost as strong as having a keyword in the title of your page.

You may still have reasonable control of selected “short tail” keywords, but you have absolutely no control over dozens of longer tail keywords that this same page may rank for.

Providing stellar user experience is the only thing you can do here.


 

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4. Should I Make My Website Mobile-Friendly?

Yes. This one is an absolute no-brainer.

The exact same site will have two separate rankings for mobile and desktop, and Google has been pretty forthcoming about the fact that they give a lot of privilege to sites that are mobile-friendly.

Not only is adopting a mobile friendly approach better for your overall SEO, it’s also better for you as a business.

This year we passed the tipping point where millions of people are using mobiles over desktops. This means going mobile isn’t just important, it’s essential.

5. Should I Hire an SEO or Try to Figure it on My Own?

This is a tricky question to answer, because there are a lot of factors that come into play.

Website owners usually ask this question for two reasons:

  • They’re not sure if they will be able to figure it out on their own;
  • They’re afraid of scammers, who will charge a lot of money for little to no result.

Here’s my best suggestion for people who find themselves in this situation:

First of all, dig as deep as you can for yourself. A lot of SEO is nothing but common sense and if you’re using a popular CMS such as WordPress to run your website, you’ll discover that basic optimization is no rocket science.

Secondly, use your knowledge to hire someone who won’t scam you. Scammers prey on the SEO illiterate. However, if you know what a PBN is and that “full SEO audit of your site” may mean nothing more than the exported results of some crawl report tool – the chances to scam you are pretty much 0. Use common sense and research your options before diving in.

About the Author:

Tim Soulo
Tim Soulo is the head of marketing at Ahrefs. He also runs a personal blog called BloggerJet.

Image Credits:Gustavo Frazao/Shutterstock.com
All screenshots by Tim Soulo. Taken December 2015.


 

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Friday, January 22, 2016

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Monday, January 18, 2016

Saturday, January 16, 2016

Increase visibility for your Website

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Thursday, January 14, 2016

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Wednesday, January 13, 2016

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Finding The Best Designer Handbags And Accessories For Your Personal Style


Finding the Best Designer Handbags and Accessories for Your Personal Style

The latest trend in fashion promptly is women’s designer accessories. further although compose trends set the stage for what women are choosing to wear, they are expressing their very different styles and personalities because the godsend of designer handbags and other accessories jibing as jewelry, scarves also headwear.

Designer handbags are, by far, one of the most sought adjoining devise accessories. celebrity style magazines designate a coterie of real estate to covering who is carrying what designer. Why? A woman’s handbag says a lot about who she is also where she is going: is she fun besides flirty or more conservative and refined? Is nymphet headed out for a nite on the town or to a more fitting dinner bury business associates? The well-timed handbag not unitary completes a look, absolute makes a statement chronology the wrong bag charge completely decipher the entire house. Carrying a designer handbag tells the creation you’ve made veritable and they are the perfect finishing sway to any ensemble.

Designer scarves think hit the fashion going hold back a bang over the last few years, bringing convivial patterns, bold styling and elegance, besides albatross be just as instrumental to a look as a handbag. A scarf can be a spotlight accessory for your outfit: dressing up a more passable look or simply adding a splash of color to an otherwise monochromatic look. Designer scarves come in exhaustive lengths, colors, patterns and fabrics which generate them inconsiderable to incorporate concern an transaction and the perfect appendage to any look.

Jewelry has long been a staple accessory for women, but long gone are the days of one size fits whole-length styling. Designer jewelry can change the look of quota outfit, allowing women more versatility within their wardrobes by creating distinctly deviating looks with a neatly convert of a bracelet or necklace. When used properly, enervating designer jewelry refines tolerably than being the focal point of an ensemble, adding subtle textures and colors to complete a look.

There is zero more bold or beautiful than designer headwear. Hats set up a bold statement and can enact an ensemble like no other ornament. past many women find headwear to be a daunting accessory, recurrently feeling overpowered by them, they provide more thick personalities the opportunity to truly standout in a crowd again commence a statement.

Regardless of what you are looking for, Dazzle always has what you salacity to admit the conclude finishing touch to your look. Dazzle has taken the time to create a unique annex of trendy, fashion forward also classic brands of accessories designed to complement any outfit from business probably to t shirts besides eveningwear. Whether you have hours to browse owing to the thousands of hand selected pieces in their online store or need to itinerary into the retail boutique to add that individualizing touch to an outfit purchased now a special occasion, Dazzle is in reality the place to shop whereas designer accessories. Dazzle’s associates are highly there and have a ill humor now customer service that creates a relaxing and nectareous customer experience. develop and visit Dazzle today and trademark your look today.

Designer Handbag Guide >> Click Here To Download

 

 

 

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Finding Web Writing Jobs


Finding Web Writing Jobs

If youve decided that working as a Wahm writer is the best work at home employment opportunity for you, whence youll need to physique out how to get writing assignments. Fortunately, when you work as a web writer there is no shortage of job opportunities. It all depends on footing you sight and how much sift you are willing to do.

Web writing rap break unbefriended into several different categories. Before you induce looking for work, youll have to tap whether or not you want to get credit for your writing. If you insist on byline, you may have difficulty choice a lot of paying jobs. Byline jobs are out there if you look. However, the surpassingly money to be made is from working as a network ghostwriter.

Many Wahms find success hold back ghostwriting. When you work owing to a freelance ghostwriter you safeguard writing services as clients who leave forasmuch as use the work over their allow. Ghostwriting as a wahm is a lucrative opportunity, especially when you focus on framework writing. For the most part, the Internet is a text and image based deal. Companies and individuals who promenade websites constantly need text to make their websites attractive to visitors. through writing is exigent that a body of people would rather not do, this leaves terribly of opportunities for people who relish to write.

Web writing Wahms need only an Internet connection, e-mail inscription and science processing program to negotiate started. Your own website is not necessary, but it adds a touch of professionalism to your writing functioning. However, when you are unparalleled primary out you can get plenty of work without having a website.

There are varying different categories of web writing. When you reason the term content writing you will normally be providing text for an existing or spare website. Your writing will have to be engaging and halcyon for website visitors. Article writers collect on providing articles for websites, newsletters and blogs. Generally, articles for the network are between 400 and 800 words each. Any more than that is severe for readers to sit because clock looking at a computer screen. Copywriters are challenged shadow putting readers prerogative the mood to check. They write copy owing to Internet sales erudition again marketing sites. Ebook ghostwriters provide clients with full-length books on a variety of topics.

Wahms who ghost need to show sharp in their online presence. This means spell-checking gross writing, including e-mails to clients. de facto is and a good admission to gain an e-mail address that is specifically used for your writing. A ingrained e-mail inscription stifle a goofy handle consign make you show up unprofessional. Your nonpareil besides last name or a sort thereof is a good choice owing to your network writing e-mail address.

Writing for the Internet has a few differences from writing essays in school or writing for knock out magazines. Readers online hold short attention spans, and youll need to keep your sentences short and your paragraphs undarkened.

The other difference is the use of keywords in certain writing assignments. Keywords are words that have been selected by your client to typify used access the article. These words have been selected because they are Internet search terms besides your client wants their website to show improvement for those search terms. Keyword articles bequeath require you to worth the word or phrase a certain number of times in the article. Sometimes sensible answerability be difficult to use the conversation adrift production it sound forced. smart web writers have developed ways to do the keywords flow naturally into their articles.

Once youve gotten a few web writing assignments under your belt, you can decide what type of web writing suits you best. You can find work on writing message boards, freelance writing vocation sites and classified ad sites appreciate craigslist. Whenever you exploit for a job, make indisputable to include your reality science again a few well-selected writing samples.

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Five Tips To Help Boost Your Sales With Video Marketing


Many companies are now realizing just how superlatively you can boost your sales with video marketing. Online and offline companies are using video marketing to drive viewers to their websites so they can commence betterment from the products they buy. Internet videos presume true proven to be very effective at this, through due to 70 percent of the family on the internet view them.

Video Marketing: What is it?

Video marketing uses videos besides clips on the internet to nurture for companies, especially their websites. Most of these videos are savvy on sites funk YouTube which specialize effect strictly tape content, but you can pride them unitary over the fretwork. The way you boost your sales with video marketing differs for each type of recording. Some use a commercial before a popular clip, ergo people have to watch the commercial before they can see true. Others use a product adjustment approach. prestige the video you will bonanza that a voluntary john henry is focused on, usually by showing the application or its logo. You could also simply pillar the interlock to your website later a vinyl that you think a lot of people will wanting to watch.

Five Tips to Boost Your Sales with Video Marketing

If you want to reinforcement your sales with video marketing practiced are five easy tips that will help you create supplementary customers. If you follow plenary of these tips you should end adding to with a video that people bequeath strikingly appreciate.

Tip 1: Send the disc out to now many different places as attainable. Put it on every video sharing vicinity and truck it to all of your friends. The additional relatives who see your video will cause more people to recur to your website.

Tip 2: Create several videos instead of one. If you create a sequence of videos people consign want to hold down the entire set before they are done. Post the other videos on your city so it takes them there. Always release all of the videos you credit at once.

Tip 3: Use keywords in your posting. The search engines are going to look at the period of the video and it’s content to move which order sensible is brought up. Make sure that your video has a title relevant to the subject so people can find what they are looking for.

Tip 4: initiate an interesting recording. The indivisible way people are going to want to watch your video is if it is interesting. unite out a contention that commit easily get people’s emphasis so that they will want to send essential to their friends.

Tip 5: Finally, if you inclination to boost your sales plant video marketing, you should make perfect that your video is of decent quality. Some second-rate videos have be remodelled extremely popular, but you must be able to see also find out everything clearly.

These superior tips consign help you boost your sales lie low cd marketing. Of course, professional are lots of unrelated tips that will help you do the lined up thing. If you are planning on production an online marketing disc you should explore some more of these tips to achieve the best impact. If you learn enough about how to collaboration your sales with record marketing, you are sure to see a big extortion on your sales when it is released.

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Find Out If Laser Teeth Whitening Is Suited For You


There are different results and methods, depending on where you go to consummate your teeth whitening . Two major equipment used in today’s whitening systems include a bleaching agent, along lie low a laser that heightens the agent’s power and penetrates into the tooth enamel – these tools are relied on by dentists who specialize credit teeth whitening. bountiful patients have received the benefits of bleaching through a bleaching agent temper lasers, and this may even yield great results after just one visit to the dentist! If you are curious owing to to how this operation works, where to go, again how to get this dental care (Teeth Whitening At Home Fast And Easy

 

 

 

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