Google is completely redesigning AdWords: Offers first peek

Unsubscribe me  View web version     Become a fan on Facebook March 30th, 2016         Google is completely redesigning AdWords: Offers first peek The now-legacy platform is undergoing a redesign process to make it easier to navigate and use. At more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that looks to be creaking under the weight of hundreds of features accumulated over a decade and a half. On Monday, the company announced the start of a major redesign process aimed at rejuvenating the AdWords interface. The last time Google touched up AdWords was way back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some time, but we’re excited to finally talk about what we’ve been working on for the past year, year and a half,” said Paul Feng, AdWords product management director, by phone last week. AdWords head Jerry Dischler hinted at this overhaul in a keynote discussion at SMX Advanced in Seattle last June, now we are getting the first glimpse at what’s in store. “The reason we’re rebuilding AdWords is because the world has changed so much in the past two years. AdWords is now over 15 years old and launched when Google was just figuring out what search advertising was. We rebuilt it several years ago for a desktop world — smartphones were only [a] year old. Now we are in probably the biggest shift since AdWords was introduced (and I’d argue perhaps ever) with mobile,” said Feng, “And there is now increased demand on marketers and on AdWords as a platform — advertisers are running ads in search, display, shopping, mobile, video. Ultimately, that’s why we’re re-imagining AdWords.” Feng said the redesign has been informed largely by talking to advertisers across the spectrum. Three common themes emerged. First, advertisers said it felt like AdWords has been built around products and features, rather than marketers’ needs and objectives. “How the navigation is laid out can be un-intuitive and comes with a high learning curve,” said Feng. Second, the platform has grown complex, with hundreds of features launching every year that stack up on each other. And third, the basic design looks and feels kind of dated. “The goal is to create a flexible platform for the future,” added Feng. The redesign is based on Google’s design language, Material Design, that is used in many of its consumer products, like Gmail, Maps and Search. We asked Feng what’s changing, what isn’t, and when we’re going to get to see this in real life.     Is any functionality changing? No. Unlike the Enhanced Campaigns update, for example, the redesign won’t affect the way campaigns are structured or run. The focus is on updating the way data is displayed and what is shown when. What are some examples of what’s going to change? There are a few things that can be gleaned from the Google-supplied screenshot below (click to enlarge). In the image on the left, the Campaigns and ad groups are shown in the left-hand navigation, as they are now, but clicking on an individual campaign brings up a dashboard view that Google is calling an “Overview” screen. Overviews will be available at the campaign, ad group and ad levels. They show a graphical snapshot of performance — kind of like a more narrowly focused and easier-to-read version of the account-level Home screen in AdWords now. In this view, there are four main metrics surfaced with Clicks and Conversions highlighted and charted below. Then there is a Top ad groups snapshot, as well as an at-a-glance view of the performance split across Devices. Another thing you’ll notice in the redesign views is that all of the secondary navigation runs along the left side, parallel to the primary navigation. Options such as Locations, Sitelinks and Devices are surfaced in that navigation rather than buried under Settings. In the screenshot of the Keywords view on the right, the navigation is again simplified with the tertiary nav options of “Keywords,” “Negative Keywords” and “Search Terms” shown at the very top of the window and any non-keyword related navigation removed from view. Now, comparing the above to the complexity of today’s Keyword view is kind of shocking. In the redesign, only relevant navigation is surfaced in each view. For example, Google is not going to show a “video” tab if you’re not running video. Of, if you’re looking at a display campaign that doesn’t have keywords, Google won’t show a “keywords” tab, explained Feng. Feng said they’ve had to take Material Design, which was developed with a consumer focus, and adapt it for a B2B environment. Users of Google’s consumer products, though, will be familiar with many of the functional icons, such as the stacked three-dots that shows “overflow” information like additional columns and options that can be applied to a table or chart.     What’s the timeline for the rollout? Today’s peek is just the first phase in a long process. “We’re building the product as we speak,” said Feng, “and are going to expose features as they become available.” Google says it will be introducing a small number of advertisers to those facets of the redesign that are built starting today. Over the next 12 to 18 months, areas of the redesign will roll out to select advertisers — big and small — for testing and feedback based on the capabilities they’re using. For example, advertisers running video campaigns will see video campaign management views, while others running Shopping campaigns will see that area of the platform. The goal is to have the redesign fully rolled out to all users by the end of 2017, says Feng. Is it an open beta? No. Google will be reaching out to advertisers, and there’s no way to get yourself added to the testing schedule. “There’s not a specific focus or profile of advertiser [that will be included in the testing]. Some of the initial versions will have an SMB focus since they tend not to use all the features,” explained Feng, “but we plan to make it available across the spectrum for getting feedback.” About the Author: Ginny Marvin As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.

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Dearly Beloved In Christ

From: Mrs. Esther Masego
Address: PO Box 11015, 50742
Kuala Lumpur, Malaysia
 
Dearly Beloved In Christ.
 
I bring peace and love to you from God and our lord Jesus Christ. It is
by the grace of God that I received Christ, Having known the truth; I
had no choice than to do what is lawful and right in the sight of God
for eternal life and in the sight of man for witness of God mercy and
glory upon my life.
 
I am Mrs. Esther Masego the wife of Late Mr. Sadasivan Masego from Malaysia,

 
My husband worked with the Central Bank Of Malaysia for ten years
before he died in the year 2005.We were married for twenty-seven years
without a child. My Husband died after a brief illness that lasted for
only four days. Before his death we were both born again Christians.
Since his death I decided not to re-marry or get a child outside my
matrimonial home which the Bible is against. When my late husband was alive he deposited the sum of 9,900,000.00 GBP (Nine Million Nine Hundred Thousand Great British Pound) with Barclays Bank PLC, UK.
 

Presently, this money is still with the bank and the management just
wrote me as the next of kin to come forward to sign for the release of
this fund only know to me and my late husband or rather issue an
authorization to somebody to receive it on my behalf if I cannot come over.
 
 

Unfortunately, I'm in a hospital in Malaysia where I have been
undergoing treatment for esophageal cancer. I have lost my
ability to talk and my doctors have told me that I have only few
months to live. It is my last wish to see this money distributed to
any charitable organizations anywhere in the World. Because relatives and friends have plundered so much of my wealth since my illness, I cannot live with the agony of entrusting this huge responsibility to any of them.

 
 
Please, I beg you in the name of God to help me Stand and collect the
money from the bank. I want a person that is God fearing that will
use this money to fund churches, orphanages and widows propagating the word of God and to ensure that the house of God is maintained. The
Bible made us to understand that blessed is the hand that giveth. I
took this decision because I don't have any child that will inherit
this money and my husband relatives are not Christians and I don't want my husband's hard earned money to be misused by unbelievers.
 
 

I don't want a situation where this money will be used in an ungodly
manner. Hence is the reason for taking this bold decision. I am not
afraid of death hence I know where I am going. I know that I am going
to be in the bosom of the Lord. Exodus 14 VS 14 says that the lord will
fight my case and I shall hold my peace. I don't need any telephone
communication in this regard because of my soundless voice and
presence of my husband's relatives around me always. So please kindly send me only E-mail here (esthermasego73@gmail.com)  Because I don't want them to know about this development. With God all things are possible.
 
As soon as I receive your response I shall give you the contact of my
late husband Attorney who is in Europe as he will be the one to assist
you in laying claims for this money.

 
 
Yours in Christ,
Mrs. Esther Masego .

Personal E-mail:  esthermasego73@gmail.com

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God Bless You. I am Mrs. Joy Moses, an aging widow suffering from long time cancer illness. I have some funds I inherited from my late husband, the sum of (2.300.000.00) Two Million Three Hundred Thousand United State Dollars and I need a very honest and God fearing person that will use this fund for God's work. I have contacted you with faith and trust, hoping that you will not disappoint me. Please if you would be able to use this funds for the good work of God and humanity, kindly reply me as soon as possible. Your delay in respond will make me search for another person. Yours dearest sister, Mrs. Joy Moses

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